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Performance Manager - Marketing

We are seeking a skilled and results-oriented Performance Manager- Marketing to join our study abroad higher education company. As a Performance Manager, you will play a critical role in developing and executing strategic paid search campaigns to promote our educational programs, drive student enrolment, and enhance our brand visibility. Your expertise in digital advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth.

Key Responsibilities

Develop and implement PPC strategies for student recruitment: Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.
Manage PPC campaigns and budgets: Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets.
Conduct keyword research and ad copywriting: Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions.
Monitor and analyse campaign performance: Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment.
Implement landing page optimization strategies: Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates.
Stay updated on industry trends and best practices: Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns.
Setting up & leading the team for campaign management, email marketing, marketing automation, SEO, affiliate marketing, remarketing.

Essential Skills and Experience

Bachelor’s degree in marketing, advertising, or a related field (preferred)
Proven experience as a Performance Manager/ Paid campaign Manager or in a similar role,
Experience with A/B testing and data-driven decision-making.
Proficiency in Google Ads, Bing Ads, and social media advertising platforms
Strong analytical skills with the ability to interpret data and make informed decisions using analytics tools
Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques
Familiarity with analytics tools such as Google Analytics and conversion tracking
Ability to work effectively in a fast-paced, deadline-driven environment.
Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams.

Careers

Performance Manager - Marketing

Key Responsibilities

Essential Skills and Experience

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